About Unconscious Bias

We make decisions based on knowledge, experience, personality and needs – what skill set must be recruited for your organization, for example, or getting a new car that fits your growing family. We also make decisions based on unseen preferences – where we grew up or lessons learned in childhood, for example. That favoritism may be a sign of unconscious bias. If unaddressed, unconscious bias can lead to decisions that unfairly discriminate against individuals and can harm workplaces through unfair hiring practices, lack of diversity, sullied reputation and missing out on recruiting the best candidates for the job.